Buoyed by the phenomenal success of its Via instant coffee, Starbucks will be test marketing a new product called “Ghetto Mocha Via”.
The ever popular Ghetto Mocha is created by adding powdered hot cocoa mix to drip coffee. Starbucks says that not only does its new product taste better than the standard fare, but a packet of Ghetto Mocha Via is much more convenient to carry around.
Ghetto Mocha Via will initially be sold at convenience stores in select inner cities. Starbucks will also be giving away free samples and coupons at Hip Hop concerts to promote the product.